Daire McCabe

Daire McCabe is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Fulham Football Club since August 2025. Prior to this role, Daire held the position of Senior Digital Activation Executive at Arsenal F.C. from August 2022 to August 2025, where responsibilities included managing the implementation of a new Customer Data Platform and enhancing campaign performance through Google Ads. Daire also worked as a Campaign Executive at WePlay, managing a significant rebranding project and overseeing social media strategy. Previous experience includes marketing internships and roles that involved social media planning, client liaison, and promotional design. Daire holds a Master’s degree in Football Communications and Digital Marketing from the Global Institute of Sport and an International Commerce degree from University College Dublin, complemented by an exchange in International Marketing at BI Norwegian Business School.