Dayna Richman is a skilled professional in multimedia journalism with extensive experience in sports media. Currently serving as Social Engagement Coordinator at The Athletic since October 2020, Dayna's previous roles include Journalism Coordinator at BBC, where responsibilities involved live reporting and story sourcing, and In-Ground Football Analyst at OPTA SPORTS DATA LIMITED, collecting live match data. Additional experience encompasses positions as Newsdesk Assistant and Assistant Producer at Perform, where Dayna sourced stories and edited sports content for prominent clients. Earlier roles include contributions to social media content at Aston Villa Football Club and creative internships focused on digital production. Dayna holds a Bachelor's degree in Multimedia Journalism from the University of Northampton and has foundational education in Psychology, Media, and English Literature.