Katelyn Sheehan

Katelyn Sheehan is a seasoned marketing and analytics professional currently serving as the Senior Director of Marketing & Analytics at Full Glass Wine Co. since December 2024. With a proven track record in driving customer acquisition and optimizing performance, Katelyn has successfully led full-funnel marketing initiatives and established advanced testing frameworks, resulting in significant growth metrics. Previous roles at Wine Access included serving as Senior Director of Marketing and Analytics, where Katelyn focused on behavioral analytics and machine learning-powered segmentation, as well as earlier positions that highlighted expertise in media strategy and client engagement at Just Media, Inc. Katelyn began the professional journey at MKTG INC as a Brand Ambassador and holds a Bachelor of Arts in Economics from the University of California, Davis.