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Louisa Grenquist

Content Director at FULLBEAUTY Brands, Inc.

Louisa Grenquist has a extensive work experience in the field of copywriting and content management. Louisa started their career in 2004 as an Internet Copy Manager at Newport News, where they were responsible for writing and managing copy content and email campaigns for women's fashion websites. During their time there, they also developed the brand voice and created fresh editorial and new content for various platforms.

In 2006, they joined Boston Apparel Group as an Internet Communications Manager, where they co-built an in-house copy department for two fashion brands' catalogs and websites. Louisa supervised and trained a team of writers and proofreaders, while also managing copy schedules and being a key point person for the copy team.

In 2009, Louisa moved to FULLBEAUTY Brands as a Senior Content Editor for Jessica London. Their responsibilities included managing copy content for print, web, marketing, and SEO strategies. Louisa also wrote interactive copy for email campaigns, responsive design projects, and video scripts. Additionally, they created fashion headlines, style reports, and benefit-driven editorials for catalogs and print collateral.

Currently, Louisa is working at FULLBEAUTY Brands as a Content Director, a position they have held since December 2018.

Louisa Grenquist has a Bachelor of Arts degree from Vassar College with a major in Art History, a minor in French Literature, and a concentration in Psychology. Additionally, they attended Choate Rosemary Hall and Spence, although the degree and field of study for these institutions are not specified.

Links

Timeline

  • Content Director

    December, 2018 - present

  • Senior Content Editor Jessica London

    2009