Abby Lefebvre is a seasoned marketing professional with extensive experience in lifecycle marketing, demand generation, and client strategy. Currently serving as the Director of Lifecycle Marketing at Fullscript since October 2021, Abby has successfully expanded responsibilities to oversee the entire customer journey. Previously, Abby held the role of Senior Director of Accounts and Strategy at Digital Current, where outstanding business results included achieving a 98% client retention rate and delivering significant ROI for clients. Additional roles include Director of Marketing at Digital Current and Senior Marketing Strategist at Harte Hanks, showcasing a strong background in marketing strategy, client management, and business development. Abby holds a Bachelor's degree in Communication from The George Washington University and has pursued ongoing education in improvisation.
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