Michele Harman

Michele Harman has extensive experience in product marketing and marketing strategy. Michele most recently served as a Senior Product Marketing Manager at Fullsteam, where they played a key role in driving product marketing efforts.

Prior to that, Michele was a Senior Manager of Product Marketing at WeVideo, where they successfully introduced a newly acquired startup to a new market. Michele developed use cases, messaging frameworks, and established personas to support marketing collaboration. Michele also empowered the sales team with essential tools and resources, including pitch decks and competitive enablement materials.

Before joining WeVideo, Michele served as a Senior Product Marketing Manager at Refersion, where they exceeded pipeline goals, increased ARR, and improved win rates. Michele led cross-functional GTM projects, developed ideal customer profiles, messaging frameworks, and competitive positioning. Michele also conducted win-loss and pricing analyses to inform strategy updates.

Earlier in their career, Michele held various product marketing roles at Liferay, SMS-Magic, and Elemental Technologies, an Amazon Web Services company. Michele demonstrated leadership in expanding customer bases, acquiring new logos, and establishing brand awareness. Michele also managed remote marketing teams, influenced product strategy, and maintained relationships with industry analysts.

Michele's experience spans across different industries, including technology startups, marketing agencies, and media publications. Michele has a strong background in overseeing B2B lead generation, user acquisition, and growth strategies. Michele is skilled in digital marketing channels, marketing automation, CRM platforms, and data analysis.

Overall, Michele Harman brings a wealth of experience in product marketing, GTM strategy, and marketing operations, making their a valuable asset to any organization in need of marketing expertise.

Michele Harman completed their Bachelor of Science (BS) degree in Innovation & Technology Marketing from Portland State University's School of Business from 2012 to 2014. Prior to that, they attended Portland Community College from 2010 to 2012, where they earned an Associate of Science (A.S.) degree in Business. In terms of additional certifications, Michele obtained the following: Product Marketing Certified Core from Product Marketing Alliance in May 2020, Customer Acquisition Specialist from DigitalMarketer in December 2017, Marketo Certified Expert from Marketo in December 2015, and Digital Marketing Strategist from Portland State University's Center for Executive and Professional Education (CEPE) in December 2013.