Felicia Ler

Felicia Ler has a diverse work experience in content writing and strategy. Felicia has worked as a Content Strategist at twoplus Fertility since 2022. Prior to that, they were a Content Writer at Function of Beauty in 2021, where they focused on improving the brand's search engine visibility and writing informative blog content. Felicia also worked as a Content Writer at Rise Science in 2021, where they specialized in sleep-related topics and significantly increased organic traffic. Felicia was a Content Writer at Instacart and Zen Principle in 2021, where they utilized SEO tactics to improve search engine rankings and wrote engaging blog content centered around food, grocery shopping, and dietary supplements. Before that, they worked as a Freelance Content Writer, collaborating with various brands globally, specializing in SEO-optimized content in the beauty, health, wellness, and lifestyle verticals. Felicia's experience also includes being a Content Writer at Growth Machine, creating SEO-optimized content across multiple niches, and a Beauty Content Writer at Beautystack. Felicia had earlier roles as a Content Writer at Yastrid® and as a Regional Commercial Sales & Operations Intern at McLaren Automotive Asia Pacific.

Felicia Ler pursued their Bachelor of Business Administration degree in Marketing and Human Resources Management from the National University of Singapore from 2013 to 2017.