Roberto Diego Mayo

Roberto Diego Mayo serves as the Chief Marketing Officer at COTO CICSA since April 2017, overseeing the in-house advertising and marketing agency and responsible for corporate communication strategies and promotional campaigns across various media platforms. In addition to this role, Roberto Mayo is a professor at several institutions, including Pontificia Universidad Católica Argentina, Fundacion de Altos Estudios en Ciencias Comerciales, and Coderhouse, teaching subjects related to marketing and digital communication. Roberto also tutors MBA students at Universidad Torcuato Di Tella, focusing on business plans and thesis projects, and has a background in freelance consulting in marketing and business development since April 2010. Previous experience includes a marketing manager role at Santiago Saenz S.A. and positions in marketing column writing and nutritional marketing. Roberto Diego Mayo holds an Executive MBA from Universidad Torcuato Di Tella, a postgraduate degree in Strategic Planning and Administration from the University of Buenos Aires, and a Bachelor’s degree in Business Administration from Pontificia Universidad Católica Argentina.