Fundación ”la Caixa”
Alba Colomer Serra is an experienced marketing professional currently working at Fundación "la Caixa" since February 2015, where roles include Marketing con impacto social and Marketing estratégico y de innovación, focusing on user-centric digital transformation and data-driven strategies. Responsibilities also encompass managing social media channels, developing content, and implementing growth strategies. Prior experience includes teaching Social Media Marketing at Universitat Oberta de Catalunya and positions in digital marketing, such as Account Manager at Netsense and cofounder of Pisos d'Estudiants. Alba holds various educational qualifications, including a course in Advanced Creativity from Elisava School of Design and Engineering, and certifications in Digital Marketing and Transformation from ISDI and Inesdi Business Techschool.
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Fundación ”la Caixa”
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”la Caixa” Foundation manages Welfare Projects promoting programmes, actions, studies, supports and equipment, individually or collectively, to contribute to the progress of individuals and society, with special emphasis on the most vulnerable groups. With over 110 years of history, ”la Caixa” Foundation maintains a budget of 500 million euros and promotes more than 50,000 activities each year with more than 10,500,000 beneficiaries, with a firm commitment to human rights, peace, justice and human dignity. Solidarity, integrity, humanism and transcendence are the values that accompany the ”la Caixa” Foundation to achieve sustainable social change and to create opportunities for people. ”la Caixa” Foundation is the 1st foundation in Spain and the 3rd in the world, which makes it an international point of reference.