Senior Marketing Manager

The role

We are looking for a full-time senior marketer to join our team in the UK and work closely with our Global Head of Marketing to deliver on our global marketing strategy. 

The global marketing team at FundApps covers both sides of the coin: brand and demand generation, has a strong focus on data and intent and, as part of the revenue team, always has a keen eye on the commercial impact of what we do.

How we do marketing at FundApps has changed a lot over the past couple of years, we don’t rest on our laurels and fully embrace being a challenger brand. You’ll be part of a team that likes change, interrogates what we are doing and is up for trying new things.

This is why there is so much opportunity for the right senior marketer to join our team. We are excited about what you can bring to the marketing party.

How we measure success  

FundApps works with sophisticated clients such as large asset managers, investment banks and hedge funds and this means long buying cycles with big buying groups.

Due to the complex nature of our clients we are progressive in how we measure marketing attribution and influence across the entire buying cycle and we benchmark with the best.

The role involves a blend of people management, being hands on as well as having strategic oversight across a multitude of global, multi-channel initiatives.

Your responsibilities will include:

• Being a key, senior member of the global marketing team
• Taking ownership of always on, timed and ad hoc marketing campaigns and projects - and that means being able to balance the strategic, longer term needs with the pivoting needs of the business
• Leading, mentoring and managing part of the marketing team, ensuring alignment with strategic goals and fostering a collaborative environment.
• Delivering against KPIs and commercial objectives
• Working closely with the product and sales teams
• Continuous optimisation based on data and insights is a critical part of the role.

What you'll bring to the team:

• Relevant B2B Background: As a seasoned marketer you will have worked extensively in B2B marketing and will understand the complexities and nuances of long buying cycles, big buying groups and big ticket solutions.
• Marketing Skillset: We’re a scale-up business so you’re likely a generalist who can turn their hand to most aspects of the marketing mix - don’t worry we have specialist support where needed but you should have a good grasp across the mix. If you can come up with creative hooks for campaigns, are strong on product marketing or have another particular ninja skill, we’re keen to hear more.
• Industry Knowledge: You will have worked in either financial services or B2B software and will be able to get to grips with the intricacies of both the FundApps industry landscape and its product portfolio.
• Regional Experience: You will bring strong knowledge of a number of countries and/or regions and be keen to build your portfolio in others.
• Market Intelligence and Strategy: You will also have a natural ability to gather market intelligence and how to apply that knowledge to our global marketing strategy - while also talking and balancing the knowledge and opinions of our other teams such as product, sales and regulatory.
• People Management / Mentorship: While we prefer to hire someone with prior team leadership experience, we're also considering candidates with informal management or mentorship experience, who are looking to grow into a team management role.