FunnelFuel
William Goodacre has extensive work experience in the media and advertising industry. William currently holds the position of Chief Revenue Officer at FunnelFuel since 2023. Prior to this, they worked as the VP Sales Europe at PowerLinks Media from 2019 to 2023. In 2017, they worked at Weve as a Sales Director and later as a Group Head for the Group M division. From 2015 to 2017, they served as an Account Director - EMEA at xAd, Inc, where they played a crucial role in establishing the business in the UK as the number one mobile location platform. Before that, they worked at MailOnline as a Strategic Account Director, Account Director, and Senior Account Manager, leading the retail and content strategy across various platforms. William started their career as a Senior Sales Executive at Associated Newspapers and as a Founding Director at OETV, an online video travel channel, where they handled marketing and commercial strategy. William also worked as a senior sales executive at Express Newspapers and as an Advertising Executive at IPS Group.
William Goodacre earned a Ba (Hons) degree in Marketing Design from Solent University from 1998 to 2001. Prior to that, they attended Aylesbury Grammar School and Berkhamsted School, but no specific degree or field of study is mentioned for these schools.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.