Yu-Hsien Shih

Cluster Marketing Manager at FunNow

Yu-Hsien Shih has worked in various roles across two companies. At FunNow, they have served as Global Expansion Manager, Marketing Manager, Digital Marketing Assistant Manager, and Marketing Intern since 2020. As Marketing Manager, they developed brand strategy based on user research, market research, and competitor analysis. As Digital Marketing Assistant Manager, they optimized onsite content and created articles that increased the amount of #1-3 keywords by 4 times. As Marketing Intern, they created, analyzed, and optimized contents for all In-App channels including banner, news feed, and push. At NCCU Golden Melody Award, they served as Head of Public Relations from 2017 to 2020, where they led the PR team to raise 1.2 million NTD fund and persuaded well-known enterprises for sponsorship, such as Taiwan Mobile Co. Ltd.

Yu-Hsien Shih obtained a Bachelor's degree in Diplomacy from National Chengchi University between 2016 and 2020. In 2019 and 2020, they were a visiting student at CBS International Business School, studying Marketing. In February 2019, they obtained a certification in Google Digital Course from Google Mobile Academy.

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