Helen B.

Helen B. has extensive experience in communications and marketing, having held various key roles at notable companies. At MEC, Helen served as Communications Manager and later as Communications Director, where responsibilities included developing communication strategies for clients like Nintendo and Paramount Home Entertainment. Subsequently at OMD UK, roles included Client Partner, Client Development Director, and Managing Partner, during which Helen led data-driven campaigns for major clients such as Walt Disney and PepsiCo, and managed over £150 million in billings. Prior experience includes leading the FUSE business in Sydney, overseeing significant campaigns for McDonald's Australia and other brands. Helen holds a BA Hons in Media and Communication Studies from the University of Leeds and completed a Mini MBA in Marketing with Mark Ritson in 2023. Currently, Helen serves as Head of Marketing and UK Growth at Fuse.