Samantha J Castro

Samantha J Castro is an accomplished marketing professional with extensive experience in social media strategy and community engagement. Currently serving as a Social Media Community Coordinator at Fuse Media since December 2023, Samantha previously held the position of Social Media Strategist at TRIO McNair, where responsibilities included leading social media campaigns across multiple platforms, crafting digital content that boosted applications by 40%, and producing engaging video content for platforms like TikTok and Instagram. Earlier roles included Social Media Coordinator/Advisor at TRIO Educational Talent Search, where Samantha significantly increased brand visibility and engagement among first-generation students. Samantha holds a Master of Business Administration with a focus on Marketing from Idaho State University and a background in International Business from the University of Valencia.