Future Sports Marketing
Karim Virani is an experienced professional in the sports marketing and commercial sectors, currently serving as the Director at Future Sports Marketing since January 2021. Previously held the role of Chief Commercial Officer at Rangers Football Club from August 2023 to January 2025. Notable positions include Non Executive Director at Mental Health First Aid (MHFA) England, Global Director of Partnerships at Socios.com, and Chief Commercial Officer at West Ham United FC, where responsibilities also included Digital and Commercial Director and Head of Digital Marketing. Karim has a strong digital marketing background, having served as Head of Digital at NewDay, Head of CRM and Social Marketing at Ticketmaster - Seatwave, and Senior Customer Marketing Manager at EE. Early career experience includes the role of International Marketing Manager at Betfair and Marketing Assistant at Sky. Karim is a graduate of The University of Sheffield, where a Bachelor's Degree in Business Studies was earned.
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Future Sports Marketing
Future Sports Marketing delivers next generation partnerships between progressive sports properties and ambitious brands seeking to supercharge their hyper-growth aspirations. We help brands harness the power of sport to cut through the noise and build an emotional connection with fans of the world's biggest global sports clubs. ---- Future Sports Marketing is the only sports marketing agency founded by a former Premier League club Chief Commercial Officer. Our team combines the discipline of big brand planning and activation with the access of Premier League insiders. We have led some of the biggest and most innovative marketing and sports organisations winning multiple awards along the way.