Chris Tjaden is the Vice President of Research & Insights at FutureBrand, where they lead and grow in-house research capabilities to enhance strategic and creative processes. With a Bachelor of Fine Arts in Graphic Design from the University of Connecticut, Chris's career spans over two decades, including pivotal roles at renowned firms like Fitch Worldwide and ChaseDesign. They have a deep passion for understanding human behavior and designing strategies that resonate emotionally with consumers. Chris believes in human-centric design, utilizing insights to drive effective solutions in retail environments.
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