Grace Potter

Grace Potter is a Digital Design Director at FutureBrand, where they lead the integration of digital thinking into brand identity work. Previously, Grace held roles such as Senior Experience Designer at AKQA and Lead Designer at Crypto Launchpad, building expertise in user experience, digital design, and brand strategy. They hold a Bachelor of Design with Honours in Visual Communications Design from Massey University. With a strong emphasis on user-centred design, Grace is dedicated to creating impactful and scalable digital solutions that meet both user needs and business goals.