Sonia Pascual

Sonia Pascual is an experienced professional in communications and marketing with a strong background in strategic leadership and creative consulting. At FWD Insurance, Sonia served as the Head of Communications and Product Marketing, Senior Director, where responsibilities included communications strategy and crisis communications. Previously, Sonia held the role of Head of Corporate Communications and Product Marketing, overseeing internal and external communications and brand governance. As a Strategic Advisor and Creative Consultant at Braincubator since August 2019, Sonia provides innovative solutions for business and branding challenges. Additional experience includes positions as Head of Strategy at BBDO Guerrero and Associate Planning Director at McCann Worldgroup, focusing on brand strategy and market growth, as well as Associate Creative Director at MRM//McCann, emphasizing digital integrated campaigns. Sonia holds a Bachelor of Arts in Political Science from the University of the Philippines.