Geoffrey Lyle currently serves as Vice President of Sales at FWM Wine, Beer & Spirits since September 2012, with prior experience as Director of Sales in the same organization. Before joining FWM, Geoffrey held the position of Territory Manager at Brown-Forman from February 2011 to September 2012, and worked as a Sales Representative at E. & J. Gallo Winery from October 2006 to February 2011. Geoffrey holds a Bachelor of Business Administration in Finance from Brock University and a Professional Management Certificate in Business Analytics from the Goodman School of Business at Brock University, with additional studies at McMaster University from 2017 to 2019.