Kenneth Rona, Ph.D.

Kenneth Rona, Ph.D. has a diverse work experience in the field of data science, analytics, and technology. Kenneth is currently serving as the Chief Executive Officer/CTO and Co-Founder at FXM, a company that specializes in creating supply chain financing solutions for the digital media industry. In this role, they have developed multiple financing options to help advertisers, agencies, DSPs, and SSPs streamline their transactions and improve efficiency.

Prior to joining FXM, Kenneth worked as an Advisor at Montauk Labs and as an Operating Advisor at The 98. Kenneth also co-founded and served as the Chief Data Scientist/CTO, Board Member, and co-founder at Chalice Custom Algorithms, a digital advertising startup. At Chalice, they were responsible for developing AI-based solutions to optimize advertising spend for large advertisers. Kenneth managed both the data science and software engineering teams.

Kenneth has also provided advisory services to companies such as Inside Injuries and Betty Labs (acquired by Spotify). Kenneth served as an Advisor - Data Science at Inside Injuries, where they offered guidance on data science strategies. At Betty Labs, they provided advisory support.

Additionally, Kenneth has experience in managing their own company, Odyssey Analytics, as the Managing Partner. Odyssey Analytics focused on helping organizations develop and execute their data and analytic strategies across various industries.

Prior to Odyssey Analytics, Kenneth was a Partner at Syzygy Solutions LLC, where they founded and managed the Data & Analytics practice. The practice offered a comprehensive suite of services, including data collection, management, and the development of machine learning models. Kenneth specialized in helping clients develop digital and data strategies and executing them on major cloud platforms.

Before their role at Syzygy Solutions, Kenneth worked as the Chief Data Scientist at IgnitionOne, where they led the data sciences, analytics, and business intelligence functions. Kenneth was responsible for optimizing pricing and delivery for digital advertising clients and managing a team of business analysts, data scientists, and software engineers.

Kenneth's early career includes serving as the CEO of YourCall.tv, a media platform that allowed users to be sportscasters through live-streaming audio and second screen content. In this role, they managed all aspects of the business, including legal, HR, PR, and product development.

Throughout their career, Kenneth Rona, Ph.D. has gained expertise in data management, data engineering, data science, and digital strategy. Kenneth has worked across various industries, including media, research, advertising, CPG, retail, and financial services.

Kenneth Rona, Ph.D., completed their education at Duke University - The Fuqua School of Business, where they pursued a Ph.D. in Behavioral Economics from 1995 to 2000.