fyb jewelry
Alyssa Kuchta has extensive experience in the jewelry industry. Alyssa founded and served as CEO of fyb jewelry, a lifestyle jewelry brand focused on inspiring young women through meaningful designs and mentorship opportunities. During their time at fyb jewelry, Alyssa designed pieces with semi-precious stones and empowering packaging.
Alyssa later founded and served as CEO of Bay Lavi, a collaborative employment program in Haiti that empowers vulnerable women through jewelry-making. Bay Lavi started as a charity line of bracelets and evolved into a sustainable project that provides income and skills to the women involved.
Additionally, Alyssa was a member of the Board for Students For Haiti, where they worked closely with the St. Boniface Haiti Foundation to fundraise for sustainable healthcare and school renovations in Haiti. Alyssa also had responsibilities such as managing an email list and maintaining official documents.
Before their work in the jewelry industry, Alyssa was an Assistant Manager at Bloom, an eclectic lifestyle boutique, and a Public Relations Intern at THINK PR, where they worked on events and assisted in showroom activities.
Overall, Alyssa Kuchta has a diverse background in the jewelry industry, non-profit work, and retail management.
Alyssa Kuchta pursued their Bachelor of Arts (BA) degree at the University of Delaware from 2008 to 2012. Alyssa'sstudies there focused on Psychology and Chinese Language. In 2011, they briefly attended the University of Warsaw, where they explored Social Psychology and Jewish Studies without earning a degree.
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fyb jewelry
fyb is a collection of demi-fine, 18k gold plated jewelry designed with love in Brooklyn, NY. Meant to be stacked, layered, and personalized – the fyb collection elevates everyday staple pieces through playful updates to classic silhouettes, beautiful packaging, and thoughtful design. Founded in 2011 by Chinese-American designer Alyssa Kuchta, fyb jewelry is on a mission to inspire others through uplifting messaging, mentorship opportunities, community building, and spotlighting female role models through the brand's book and social channels. Alyssa first launched the brand during her senior year of college with her sorority sisters. A decade later, fyb has a showroom in Brooklyn, works with hundreds of nationwide retail partners, and published a book Fall 2021 titled "Follow your Bliss: Wisdom from Inspiring Women to Help You Find Purpose and Joy" with Quarto Publishing. fyb additionally supports Asian American Pacific Islander Advocacy through ongoing donations to Apex for Youth, a NYC-based AAPI organization Alyssa is proudly a volunteer with. The brand has been featured in the likes of Vogue, ELLE, WSJ Mag, Glamour, Buzzfeed, Good Housekeeping, The Huffington Post, NYLON, and Seventeen.
Employees
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