Shiri Grosbard

Shiri Grosbard has a diverse work experience spanning different industries and roles. Shiri is currently working at Amazon Web Services (AWS) as part of the Employer Brand Marketing team for the EMEA region. Prior to joining AWS, they were a Co-Founder of G-CMO, an exclusive community for top CMOs in Israel. At G-CMO, their responsibilities included marketing and positioning Israel's top marketing executives as global leaders.

Shiri also worked at Verbit.ai as the Director of People Brand & Experience, where they focused on building and enhancing the company's brand and employee experience. Before that, they held two roles at AppsFlyer, serving as the Head of Culture & Innovation and later as the Director of Innovation & People Experience. In these roles, they were responsible for shaping and evolving the company's culture, implementing cultural interventions, and developing the employee brand.

Prior to their time at AppsFlyer, Shiri was the Co-Founder VP Marketing at Join - Digital Talent Agency, where they led the recruitment and securing of online marketing talent for global brands. Shiri also served as the CEO of Nirshamim Ltd., a subsidiary of Internet Gold-Golden Lines Ltd (IGLD), where they focused on market expansion, product development, and strategic partnerships.

Earlier in their career, Shiri worked as the VP Marketing at Nirshamim La'Limudim Ltd, where they introduced a new business model and website to the higher education community. Shiri also worked as the MBA Coordinator & Recruiter for the Kellogg-Recanati High Tech Management Program, recruiting students and faculty for the program and coordinating various educational activities.

Shiri began their career as a Communications correspondent at Yedioth Aharonot, where they covered media issues and wrote articles for different sections of the newspaper.

Overall, Shiri's work experience showcases their expertise in employer branding, marketing, culture and innovation, talent recruitment, and strategic partnerships.

Shiri Grosbard has a diverse education history. Shiri obtained a Bachelor of Arts degree in Media from Sapir Academic College, where they studied from 1997 to 2000. Later on, they pursued a Master of Arts degree in Sociology at Tel Aviv University, completing their studies from 2003 to 2006.

In addition to their formal education, Shiri Grosbard has obtained various certifications and participated in executive education programs. Shiri completed courses in "Analysis of financial statements and valuation of companies" and "Innovative Marketing" at Lahav Executive Education, Tel-Aviv University, although the specific start and end years are not provided.

Furthermore, Shiri Grosbard is a Certified Practitioner of NLP (Neuro Linguistic Programming) from The Israeli Association for NLP. This certification indicates their expertise in the field of Neuro Linguistic Programing.

Shiri Grosbard also holds a certification in "Communicating Across Cultures" from LinkedIn, which they obtained in September 2020.