Diego Cano serves as the Selfcare Strategy Senior Manager at Liberty Latin America since January 2023. Prior to this role, Diego Cano spent a decade at Telefónica, where positions included Jefe eCare para Hispam, focusing on enhancing user experience for digital channels, and Senior Product Owner for the B2C app Mi Movistar in Colombia. Diego Cano successfully managed projects implementing WhatsApp customer service and AI deployments in Colombia, as well as optimizing Contact Center operations through a convergent IVR system. With a background in project management and data analysis, Diego Cano has substantial experience in traffic forecasting and operational control across multiple customer service channels. Diego Cano holds a degree in Industrial Engineering from Universidad Central, completed in 2017.
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