Amber Zijlstra

Amber Zijlstra is an accomplished CRM and loyalty project manager currently serving as Acceleration Lead at G-Star RAW since September 2020, where responsibilities include creating strategic guidelines for CRM, CDP, and loyalty teams to enhance success. Previously, Amber held various CRM-related roles at G-Star RAW, contributing to the development of sustainable strategies, stakeholder management, and hyper-personalization initiatives. Amber's earlier experience includes positions at wehkamp, focusing on branded shop marketing and CRM activities, as well as internships and roles at MARUG and Aldi Nederland. Educational qualifications include two Master's degrees in Marketing Management and Human Resource Management from the University of Groningen, along with a Bachelor's degree in Business Administration.