G-Star RAW
Linda Soriano is an experienced Ecommerce Manager currently at G-STAR since February 2020, with a robust background in ecommerce merchandising and product management. Prior to G-STAR, Linda served as Head of Ecommerce Merchandising at PriceCheck from April 2019 to February 2020, where key achievements included the strategic redesign of seasonal sales campaigns to enhance revenue and page views, along with optimizing SEO and improving user experience. Linda's career also includes a role as Merchandiser & Category Buyer at Groupon from August 2014 to December 2018, where responsibilities encompassed planning, buying, and account management, while focusing on profitability and strategic planning. Earlier experience at Superbalist.com involved various roles from Junior Buyer to Client Concierge, contributing to product management and customer service initiatives. Linda holds a Bachelor of Business Science with Honours in Marketing from the University of Cape Town.
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G-Star RAW
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Since 1989, G-Star has been pushing the boundaries of denim design, changing an industry obsessed with the past by manifesting our own vision of the future. Our brand values: RAW - To be raw is to be real, honest and authentic. Daring to stand out while keeping your feet on the ground. And always with a sense of humor. INNOVATIVE - We are a creative, design-driven company, always on the hunt for the next innovation and highly passionate about balancing aesthetics and functionality. We design with the future in mind, not only in style but also in the way we impact our planet and the people around us. EAGER - We are an ambitious bunch. We love to learn, prefer to win, and demand to be challenged along the way. We highly value individuality but always work as a team.