Nicolas Griffioen

Nicolas Griffioen has extensive work experience in the field of social media and digital marketing. Nicolas is currently the Global Head of Social Media at G-Star, where they oversee the brand's global channels and social team. Nicolas'sresponsibilities include creating social media content, developing social media strategies, and working with celebrities and influencers.

Prior to their role at G-Star, Nicolas worked at GoSpooky as the Brand Strategy and Innovation Lead. Nicolas expanded the agency's creative offerings to include new marketing channels and emerging technology. Nicolas also nurtured relationships with social media platforms such as TikTok, Snap, and Facebook.

Nicolas has also held positions at Tommy Hilfiger, where they served as the Global Senior Social Media Manager, and 90/24 Sports, where they were a Senior Digital Marketing Strategist. At these companies, they were responsible for developing social media strategies, managing brand ambassadors, and analyzing audience data.

Earlier in their career, Nicolas worked at Spotzer Media Group as a Social Marketing Strategist and Social Media Associate. Nicolas managed the entire social media product line, developed go-to-market strategies, and conducted market research. Nicolas also gained experience in web development and online marketing through roles at Hogeschool van Amsterdam and ABS Trading.

In addition to their professional experience, Nicolas founded and served as the president of the Babylonix Student Network, where they focused on building relationships between students and organizing events.

Overall, Nicolas Griffioen has a strong background in social media strategy, digital marketing, and brand innovation. Nicolas has worked with notable brands such as G-Star, Tommy Hilfiger, and Coca Cola, and has expertise in incorporating new marketing channels and emerging technology into creative campaigns.

Nicolas Griffioen attended the Amsterdam University of Applied Sciences from 2006 to 2010, where they earned a Bachelor of Science (BSc) degree in International Business. In 2008 to 2009, they also studied at the University of Brighton, pursuing a Bachelor of Science (BSc) degree in International Business. Prior to their university education, they attended the High Technical School Ing. Huergo from 1998 to 2004, where they obtained a Mechanical Technician degree with a focus on Mathematics, Physics, and Technology.