Wedaad Adams

Wedaad Adams has extensive experience in marketing and brand management. Wedaad is currently serving as the Head of Marketing at G-Star RAW since 2022. Prior to this, they worked as the Regional Marketing Manager at Luxottica from 2017 to 2022, where they were responsible for defining and implementing the overall marketing strategy for the Southeast Asia region. Before that, they held various roles at Sunglass Hut, including Brand Communications and Digital Manager, Senior Brand Manager, Brand Manager, and PR and Marketing Coordinator. Wedaad also volunteered as an Onesight Representative in 2009 and 2011, providing optometric care and eyewear to under-developed countries. Additionally, they have prior experience as an Optical Dispenser and Frontline employee at Occhiali Optometrist and Occhiali Sunglasses, as well as an Optical Dispenser at Spec Savers. Wedaad began their career in sales and store management at L.A Clothing.

From 2010 to 2013, Wedaad Adams attended Cape Peninsula University of Technology, where they obtained a Higher National Diploma in Public Relations, Advertising, and Applied Communication. Wedaad has an additional certification in Public Relations, but the institution and specific date of attainment are unknown.