Greg Smith has extensive experience in the field of user experience and design. Greg began their career as a Consultant at ProSoft in 1994 before moving on to work as a Marketing Director at MobileWare. In 1999, they joined Sapient as a Manager in User Experience and later took on the role of Manager at Time Warner Cable/Roadrunner in 2003. From 2004 to 2006, Greg served as the Director of User Interface Design and User Research at Netscape - An AOL Company. Greg then joined Nationwide as the Associate Vice President of User Experience, where they built and led a team of over 70 professionals. In 2013, Greg became the Vice President of User Experience & Design at Allstate and later served as the VP of User Experience and Design & Executive Director at Clutch. (A Division of ICC) from 2015 to 2019. Currently, they hold the position of SVP/GM - Experience Division at g2o, leading a team that specializes in crafting distinctive customer experiences. Throughout their career, Greg has demonstrated expertise in blending human-centered insight, design, and technology to drive growth and enhance the bond between brands and customers.
Greg Smith has completed a field of study in Marketing at Saint Leo University. Greg has also obtained a Certified Usability Analyst (CUA) degree from Human Factors International. No information is provided regarding the specific years of enrollment or completion for either educational experience.
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At g2o we believe experience is everything. The experiences we as customers, employees, consumers, users, or even patients have with the brands we engage with, the products we buy, the services we depend on, and the tools we use. And we believe the role that experience plays in powering true connections with those audiences—no matter the channel—is what differentiates brands and businesses in an age of ever-increasing noise and demands for our attention. When those experiences are imagined, designed, and delivered with excellence they have the power to breakthrough, delight the end user, and keep the audience coming back over and over again. That’s why we’re driven to solve the complex challenges facing healthcare, financial services, retail, and the public sector with tailored solutions that are centered on one objective—making the human experience better. Because we believe that making the human experience better for our clients’ customers fuels truly meaningful outcomes for our clients’ businesses. At g2o we’re passionate about turning what ifs into what’s next. We’re g2o. Your partner for next.
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