GAA
Eimear Lafferty is a seasoned professional with extensive experience in revenue growth and strategy. Currently serving as a Senior Manager for Revenue Growth Management and Global Revenue Management Capabilities Lead at Kraft Heinz since July 2022, Eimear also chairs the GAA as of December 2023. Prior experience includes the role of Revenue Growth Manager at BRITVIC PLC from November 2020 to June 2022 and working as a Marketing and Social Media Consultant on a freelance basis from January 2020 to February 2022. Eimear's career began as a Business Operations Executive at EVOLUTION HEALTHCARE from May 2018 to March 2020. Eimear holds a BSc from Trinity College Dublin and a Master's degree in Business Management from Queen's University Belfast.
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GAA
The Gaelic Athletic Association / Cumann Lúthchleas Gael is an Irish sporting and cultural organisation that has a presence on all five continents. It is a volunteer led, community based organisation that administers Gaelic games (Irish indigenous sports) of hurling and Gaelic football and promotes Irish language and culture worldwide along with related Gaelic games of ladies football, camogie, handball and rounders. The Association has its headquarters at Croke Park in Dublin, Ireland, where it has been based on a full time basis since 1908. The stadium, which was redeveloped between 1993 and 2003, has a capacity of 82,300 and hosts some of the highest profile events in the Irish sporting calendar. The GAA is underpinned by a democratic elective structure that sees members at various different levels elect officers to serving positions on a variety of tiers up to and including the position of Uachtarán (President). The GAA’s internal management structure is multi-layered with the vast majority of all serving officers beginning their administrative involvement at club level. All administrators, regardless of rank or their level of involvement, are members of one of the Association’s 2,300 plus clubs spread across 60+ countries.