Gail & Rice began in 1931 by engaging audiences with entertainment.  With close ties to the automotive industry in Detroit, we innovated and grew alongside it, becoming the first company to bring cars and people together. To this day, we continue to connect complex and emerging technologies to people’s lives. 

We continued to expand in size and capability over the years, becoming a leader in Experiential Marketing before it was first recognized as an industry. Over the course of our long-term client relationships, we refined our ability to speak to a variety of audiences in the appropriate voice – talking with consumers, media or stakeholders such as retailers, employees and investors with equal skill and confidence.



Today, Gail & Rice is a premier experiential agency, providing cool ideas, outstanding people and top-notch production resources to deliver creative, strategy, management, production and staffing for live experiences of any kind, in any setting. 

As we broach our tenth decade in business, we know what enegizes and sustains us: not tradition, but innovation. Answering the experiential challenges of our clients before they even exist. 

Changing times? Uncertain future? Bring it on.

That’s what it means to be Original. Experiential.

Gail & Rice

This office likely focuses on event management and creative direction within the entertainment and marketing sectors.

30700 Northwestern Highway

Jeff Bouchard

This department focuses on overseeing the development, marketing, and lifecycle of products to meet customer needs and drive business growth.

Product Management

This department oversees the planning, coordination, and execution of various events to ensure a successful experience for attendees.

Event Management

This department focuses on the research, design, and enhancement of automotive products.

Product Development

This department leads the development and execution of creative strategies and concepts across various projects.

Creative Direction

This department focuses on developing and executing promotional strategies to enhance brand visibility and drive customer engagement.

Marketing Promotions

This department focuses on generating revenue by managing client relationships and driving sales initiatives.

Gail & Rice

Org chart

Teams

Product Management

Event Management

Product Development

Creative Direction

Marketing Promotions

Sales Department

Offices

Gail & Rice

Org chart

Teams

Product Management

Event Management

Product Development

Creative Direction

Marketing Promotions

Sales Department

Offices

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