Nick Ayerst

Managing Director at GAIL's Bakery

Nick Ayerst is a seasoned professional in the hospitality and food industry, currently serving as Managing Director at GAIL's since March 2025, where focus is on promoting healthy food choices through craft baking across the UK. As the owner of Ayerst Consulting Ltd since October 2021, expertise is directed towards assisting hospitality owners and operators in developing their businesses with tailored strategy, operations, and brand support. Previous leadership roles include Chief Executive Officer at Comptoir Group and Managing Director at Leon Restaurants, where business growth and market expansion were key achievements. Ayerst has also held significant positions at TRG Concessions and Thorntons, with foundational experience gained from various roles at Whitbread plc. Academic credentials include an Advanced Management Programme from Harvard Business School and a degree in Materials Technology from Coventry University.

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