Chad MacKay

Chad MacKay has over 10 years of experience in the media industry. From 2007 to 2011, they worked at Starcom MediaVest Group as an Investment Buyer, where they were responsible for linear TV buying, managing brands on an ongoing basis, and managing brand integrations and sponsorships in television, online, and radio. Chad also handled client billing and maintenance. From 2011 to 2017, they worked at OMD Toronto as a Broadcast Supervisor, managing clients across Auto, Insurance, and CPG, managing budgets, integrations, sponsorships and other multifaceted campaign strategies, and supervising employees' workflow, time management, and training. Since 2017, they have been working at GainShare Performance Marketing as a Media Director, managing performance video and cross-channel strategy, investments, measurement and optimization in the US and Canada, as well as business development.

Chad MacKay obtained a Bachelor's degree in Communications & Film from Brock University in 2006. Chad then attended Humber College in 2006-2007 for Advertising Media Sales. In December 2020, they obtained Edge Academy Certifications in Data-Driven Planning and Marketing Foundations from The Trade Desk.