Susan Retherford Miller

Media Director - Audio And Video Investments at GALLEGOS United

Susan Retherford Miller has a diverse work experience in the field of media and advertising. Susan started their career at Direct Results Radio (DRR) as a Staff Freelance Buyer, where they planned, negotiated, placed, and managed spot radio campaigns for various clients. Susan also tracked call volume, analyzed station efficiency, and prepared post-analysis reports.

In 1999, Susan became a Founding Partner/Media Strategist at 3sixtyReach. Here, they provided advertising and media direction to local businesses and agencies, developing effective media plans and strategies. Susan was responsible for identifying key media markets, negotiating and placing media, and tracking sales.

Susan joined Pacific Coast Advertising in 2015 as a Media Director. Susan managed media planning and buying processes, ensuring successful execution of campaigns. In the same year, they also worked at Elite Media Direct LLC as a Broadcast Media Planner/Buyer, where they focused on planning terrestrial spot radio, network radio, and podcast advertising for direct response clients.

In 2017, Susan worked as a Media Specialist at both Spark Strategic Ideas: Marketing, Advertising & Branding Firm and Walker Marketing. Susan'sresponsibilities included media planning, buying, and execution.

Susan joined Creative Package McKahan in 2015 as a Staff Freelance Media Planner/Negotiator, where they utilized their expertise to develop effective media plans for clients. In 2017, Susan started working as a Media Specialist at BrandCottage, where they were responsible for planning, negotiating, and implementing national and spot video media platforms.

Susan currently works as a Media Director at GALLEGOS United, overseeing media operations and strategies for the company.

Throughout their career, Susan has gained expertise in media planning, negotiation, placement, and stewardship for various media platforms. Susan has worked with clients in industries such as automotive, pharmaceuticals, and food.

Susan Retherford Miller has a degree in Business Administration from the USC Marshall School of Business. Susan also holds a degree in Marketing and Advertising from the University of Southern California, specifically from the Marshall School of Business. However, specific start and end years for both degrees are not provided.

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Timeline

  • Media Director - Audio And Video Investments

    June, 2020 - present