GALVIN GREEN
Emmelie Williams is a marketing professional with significant experience in content creation and social media management. Currently serving as a Marketing Assistant at GALVIN GREEN since May 2022, Emmelie previously held the role of Content Writer and Social Media Manager at Shuangy's Kitchen Sink, where implementation of SEO strategies led to significant growth in reader engagement and management of a substantial social media following. Additional experience includes working as a Catering Coordinator and Sales Representative at TIN Partners, enhancing catering concepts for corporate clients, and serving as a General Manager at Smooth Monkey, responsible for business operations and marketing strategies. Emmelie holds a Master of Science in Business Administration and Economics with a concentration in Marketing from Linnaeus University and has undertaken additional studies at the University of North Carolina at Charlotte.
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GALVIN GREEN
The golf clothing brand Galvin Green was founded in 1990 by Tomas Nilsson. Back then, the wet-weather apparel market was very different from what it is today. Golf waterproofs were heavy and unwieldy raingear that was restricting the swing, came in just a few uninspiring colors, and didn’t always keep the rain out. Together with chief designer Mats Lundquist, Nilsson saw a gap in the market for a new type of waterproof clothing, they wanted to combine style with performance. Galvin Green invested in the best waterproof technology, incorporating the famous GORE-TEX® laminate technology, and introduced garments in new bold colors – bright blues, reds, and greens. In 1992 we made a bold impression with an unprecedented 39-page advertisement in a single edition of Sweden’s biggest golf magazine signaling that the brand had arrived. So too did the signing of the leading Swedish player at the time, Joakim Haeggman. In 1993 he was the first Swede to play in a European Ryder Cup team and he won the Volvo Scandinavian Masters in 1997 wearing Galvin Green clothing which propelled the premium-priced brand into the market. In 1996 Galvin Green added the first 3-layer WINDSTOPPER® garment to our collection to prevent wind chill. Seven years later we introduced the GORE-TEX PACLITE® jacket. The jacket offered golfers a lighter and more packable alternative to traditional waterproof apparel. Pockets and inner lining were stripped away to streamline the styling and provide a functional, lightweight waterproof garment that minimized swing restriction and maximized performance. The first half-zip waterproof garment was introduced in 1998; followed by fly-zip trousers; adjustable chest tabs; rain-channeled cuffs; and stretch fabric inserts. Another industry milestone came in 2004 with Galvin Green’s MULTI-LAYER CONCEPT. Before MLC, golfers had limited options for wet weather apparel - usually a polo and a bulky waterproof jacket without breathability. Galvin Green created a new