Daniel Smullen

Daniel Smullen serves as the Director of SEO at Gambling.com Group since October 2023, following a tenure as Head of SEO at Betsperts Media & Technology Group where responsibilities included driving SEO growth across various brands. Prior experience includes roles at Mediahuis IRL as Head of SEO, focusing on audience and subscription growth for publishing brands in Ireland, and as Technical SEO Manager at Wolfgang Digital, where strategy integration for multichannel campaigns was key. Additionally, Daniel has experience as an SEO Specialist at Base2Digital Limited, conducting technical audits and analytics. Academic qualifications include an M.B.A. in Marketing from Dublin Business School and a Bachelor's Degree in Sport and Exercise Science from the University of Limerick.