Bob Pederson

Bob Pederson is an accomplished creative professional with extensive experience in the entertainment industry, currently serving as SVP Brand Creative at Game Show Network since April 2015. Prior roles include Creative Director at Riverstreet Productions, VP On Air Creative at NBCUniversal Media, and SVP/VP Creative Director at Comedy Central. Bob Pederson contributed to Lifetime Television's award-winning rebranding and the launch of scripted dramas and comedies. Previous experience also includes senior writing and producing roles at ABC/Disney and FX Networks, highlighting significant projects like the launch of One Saturday Morning and The X-Files. Bob Pederson earned a BFA in Theater and Writing from UCLA, completing studies in 1987.