In sports, sweat is celebrated, but skin is ignored.

GamePlan Skincare™ was born on the sidelines of the SEC and the NFL. After a decade of training elite athletes, we identified a critical, unaddressed gap in the athlete’s toolkit: a professional-grade solution for the skin’s performance.

Between the final whistle and the post-game shower, skin is at its most vulnerable. Heat, friction, and gear leave it rough, raw, and prone to breakouts. Traditional skincare wasn't built for these high-stress environments, so we built a solution that was.

We are building a new category at the intersection of sports recovery and personal care. We call it Performance Hygiene: a preventative, on-the-go system designed to protect the skin and boost the confidence of every person who sweats.

The GamePlan Advantage:

-	Athlete-Tested Innovation: Our flagship wipes are dermatologist-recommended and engineered in South Korea to cleanse, cool, and moisturize athletic skin in one high-efficiency step.
-	Direct-to-Athlete Distribution: We meet athletes where they are—partnering directly with the schools, clubs, and leagues that define the youth sports ecosystem.
-	Community-Rooted Trust: Built on a foundation of organic relationships with professional trainers and "sideline moms," we prioritize word-of-mouth and authentic results over traditional ad spend.
-	A High-Performance Identity: Carrying GamePlan signals a commitment to preparation and discipline. We are building a brand that athletes identify with, turning a daily necessity into a performance ritual.

The youth sports market is projected to reach $70B by 2030. As this landscape grows, the need for specialized, effective hygiene has never been greater. GamePlan is positioned to be the essential post-sweat ritual for the next generation of athletes, ensuring they look, feel, and perform at their best.

The game plan for your skin starts here.

GamePlan Skincare, Inc.

Org chart

Teams

Offices