Sourabh Agarwal

Sourabh Agarwal currently serves as the Director of New User Growth at Games24x7, a position held since March 2022, where management of an annual marketing budget exceeding Rs 600 crore focuses on acquiring high lifetime value users through performance marketing and funnel optimization. Previously, Sourabh held key roles at several companies, including Director of Marketing & Growth at Simpl and Lead of Performance Marketing at ZEE5. Experience also includes a stint as Head of Marketing at Sachar Gaming Pvt. Ltd., with a strong emphasis on performance marketing, user acquisition, and revenue generation. Earlier professional experience includes working as Deputy General Manager of Marketing at Tata Tele Business Services. Sourabh's academic credentials include an Executive Program in Analytics from the Indian Institute of Management Ahmedabad and an MBA in Marketing and Finance from IIT Kharagpur - Vinod Gupta School of Management.