Ton van Kleef

Ton van Kleef has a diverse work experience in marketing and management roles. Ton is currently working as the Vice President of Marketing at GAN since 2018. Prior to this, they held the position of Director, Global User Acquisition at GAN from 2018 to 2023.

Before joining GAN, Ton worked as the Team Lead UK Affiliation at William Hill from 2014 to 2018. In this role, they successfully led the UK Affiliation team, achieved acquisition targets, and implemented a value over volume approach to improve KPIs. Ton also served as an Affiliate Manager at William Hill from 2014 to 2015, where they developed new affiliate acquisition techniques and increased market share in international affiliation markets.

Ton also has experience in CRM coordination at Xwise Marketing in 2013, where they focused on retention efforts and data analysis. Prior to that, they worked as a Product Manager at Wiltec BV from 2011 to 2013 and as a Research Associate Services Marketing at Vanderlande Industries from 2010 to 2011. Ton started their career as an Assistant Controller at Amazon | Liquavista from 2008 to 2010.

Ton van Kleef completed their education at Tilburg University from 2007 to 2011, where they earned a Master of Science - MSc degree in Marketing Management. Prior to that, they attended Avans University of Applied Sciences from 2003 to 2007, where they obtained a Bachelor of Economics - BEc degree with a specialization in Business Economics. The field of study for this degree was not specified.