Federica Arcari

Federica Arcari has extensive experience in brand management and marketing within the cosmetics industry. Currently serving as Brand Expression Manager for Rilastil and previously as Brand Manager and Product Manager for Korff at Ganassini Corporate, Federica has been instrumental in strategic marketing planning, product development, and market analysis. Prior roles include Junior Product Manager at Collistar and BCM Cosmetics, where responsibilities featured developing product lines, conducting competitor analysis, and managing market launches. Previous experience includes Trade Marketing Specialist positions at Mediaset Premium and L'Oréal Italia, as well as a Visual Merchandiser role at DPV S.p.a. Federica holds a Master's degree in Commercial Distribution and Business Communication and a Bachelor's degree in Public Relations and Advertising from IULM University.