Ganbaroo PR PR is one of the leading fashion & lifestyle PR and Positioning agencies in the Netherlands. Originally based around fashion, couture and luxury brands, the client portfolio has evolved to include lifestyle, culture and design brands. In all industries, Ganbaroo PR PR mainly represents the high-end or so-called ‘new luxury’ brands.

Ganbaroo PR PR’s success is based on a distinctly personal approach to clients and their brands. “We represent our clients personally and sincerely, so we only work for brands that we respect and believe in ourselves. We put great importance in long-standing and close relationships with the people behind the brands we represent.” says director and co-owner Simone Sassmanshausen. “Getting a brand into the desired market position is one thing - holding on to your desirable image sustainably is what takes the most effort and commitment.”. Co-founder Mandy Meuwese adds: “The same applies to our relationships with our media partners, journalists, stylists and celebrities. Since we work together so intensively, personal connections, respect and enthusiasm are central to our work.”

As well as showroom PR and positioning advice, Ganbaroo supports its clients in media strategy, free publicity, celebrity endorsement and press management. The outspoken, personal and goal-oriented approach seems to be working; most accounts in the growing portfolio have been connected to the agency for years.

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