Mark Yessin is a seasoned leader in media strategy and marketing transformation, currently serving as the Senior Director of Media Channel Planning & Marketing Transformation at Gap since July 2025. With extensive experience in omni-channel media planning, Yessin has successfully directed initiatives in major companies including Vessel Marketing & Media Strategy, LLC, The Hain Celestial Group, Mars, and Reckitt, focusing on driving measurable commercial outcomes through media transformation and optimizing portfolio performance. Yessin’s expertise encompasses the integration of data-driven strategies, advanced analytics, and cross-functional collaboration to improve ROI and shopper acquisition across retail and e-commerce channels. With an MBA from Fordham Gabelli School of Business and a strong foundation from Syracuse University, Yessin has consistently demonstrated the ability to connect media efforts to tangible business results across diverse sectors.
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