Sim Gueco is currently serving as the Sr. Director of Site Merchandising at Gap, a role they began in 2023 after previously holding the position of Director Site Merchandising at the same company earlier that year. Prior to joining Gap, Sim worked at Old Navy from 2018 to 2022, where they progressed through various roles, including Director Digital Merchandising and Senior Merchandiser, demonstrating a robust background in digital and site merchandising.
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