Burcu Arduç is a seasoned digital marketing professional with significant experience across various industries, including finance and technology. Currently serving as Digital Performance Marketing Supervisor at Garanti BBVA since January 2024, Burcu previously held the role of Performance Marketing Manager at Massive Bio, leading a team to enhance website traffic and lead generation while decreasing costs per acquisition. Burcu has also been a founder at Bahçeden Sofrana, managing digital media budgets and customer retention strategies. Prior roles include Digital Marketing Strategist at adXclusive and Digital Transformation Specialist at AvivaSA Emeklilik ve Hayat, focusing on process design and effectiveness improvement. Educational qualifications include a Certificate in Leadership Principles from Harvard Business School Online and a Bachelor's degree from Sabanci University.
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