Garritz International
Martín Capella has a diverse range of work experience in various fields. Martín is the co-founder and managing director of Garritz International since March 2015. In this role, they oversee the company's operations in the USA. Martín also serves as a board member in the Marketing & Communications committee of the Mexican Professional Association since November 2018.
In addition, Martín has worked as a music composer, producer, and sound designer as a freelancer since January 2003. Martín has extensive experience in managing the operations of Casa Mezcal, a venue in the Lower East Side of New York City, where they served as the general manager and artistic director from September 2012 to September 2017. During this time, they were responsible for P&L management, bookkeeping, revenue growth, marketing, and the curation and production of various artistic events.
Furthermore, Martín worked as a professor at CIEM, where they taught orchestration, composition, and the use of software such as Sibelius, Pro Tools, Logic Pro, Digital Performer, and Cubase. Martín contributed to designing the program structure and curriculum for teaching students these skills. Their tenure at CIEM lasted from September 2005 to July 2009.
Martín Capella pursued a Licentiate degree in Music Theory and Composition at Trinity College London from 2002 to 2007. Later, from 2009 to 2011, Martín completed a Master of Arts (M.A.) in Music Theory and Composition at New York University.
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Garritz International
Garritz international – the global „boutique“ digital and new media agency. The agency was founded 2011 in North America with the goal to help our clients transform into the digital Era. We will give you a short example: I’m sure you have been wondering: “I am investing in print advertising for my company, but, what exactly is the outcome of this advert that I am placing? How much am I getting in return? Should I invest else were? Would online work for me?”. Our agency focuses precisely on your ROI based on the data analysis of its different shapes. No matter the media and communications platform, we develop tailor made solutions for your marketing and media investments. In online media, digital transformation does not only mean to be online as a Web- or Social Media page - it’s more about the data which is happening on the communications and technological platforms. This is a crucial information that needs to be gathered, understood and implemented, so that the correct strategy for specific goals and needs can be addressed. All these data mining processes bundled with our strategy allow us to calculate a very critical number -> the potential and the actual ROI, that is that our attribution modeling leads our planning and buying techniques to the predictive analysis terrain. As we started operating and the amount of our global customers started growing significantly, we started our global expansion. The goal has been to be always close to our clients and their endeavors and to understand the different markets and cultural needs. This is the reason why we use the synonym “boutique”. At the moment we are based with 6 offices in different countries – with more to come. Latin-Amerika: Mexico City North-Amerika: New York, Dallas, Denver Europe: Frankfurt and Prague Let us start this journey and become digital partners – together!