Alicia D. is an Associate Director of Research and Innovation at Gartner with a wealth of experience in AI and marketing disciplines across various sectors. Previously, they led the SEO Center of Excellence and managed search marketing strategies at Gartner, along with significant roles at R/GA and other companies. With a strong focus on product innovation and UX management, Alicia has collaborated on campaigns for notable clients such as Nike and Samsung, demonstrating a proven ability to drive performance and brand engagement. Their extensive background includes strategic consulting and digital marketing management, emphasizing relationship building and an understanding of the complex nature of businesses and their marketplaces.
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