Iris Smeekes

Iris Smeekes is an accomplished marketing professional with extensive experience in leading marketing strategies and teams across multiple industries. Currently serving as Senior Marketing Manager at Gartner since August 2021, Iris supports revenue growth through integrated marketing strategies. Prior to this role, as Head of Marketing at BCN3D Technologies, Iris conceptualized a successful growth strategy that resulted in a 600% increase in subscribers, managing a diverse team of seven marketing professionals. At Ultimaker, as Global Marketing Manager, Iris oversaw a growth of 1000% in year-to-year revenue while supervising a global marketing team of 16. Earlier career experiences include roles at Henkel as a Junior Marketeer and internships in communication and marketing. Iris holds degrees in Digital Marketing Strategy and Leadership from Beeckestijn Business School and Advanced Business Creation with a focus on Marketing from Avans University of Applied Sciences.