Jennifer Beck is a seasoned marketing professional who has served as a VP and Research Fellow at Gartner since 1996, specializing in multichannel marketing strategies. Before this role, they were the Director of Marketing at the Boston Zoological Society from 1973 to 1980. Jennifer holds a B.S. in Public Communications from Boston University and began their academic journey studying Communication and Journalism at American University. They retired on March 31, 2015, after a distinguished career in marketing and business development.
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