Rick LaFond

Rick LaFond is a VP, Team Manager in Gartner's Marketing & Communications practice, based in Baltimore, MD. They lead a team of researchers in developing thought-leading research on marketing channels, brand management, customer acquisition, and digital commerce. Previously, they served as a Senior Director Analyst and have extensive experience in B2B marketing research. Rick has been recognized with the 2023 Analyst of the Year Award for Gartner's Marketing and Communications practice. They are currently pursuing a B.A. in Communication with a focus on Public Relations from the University of Maryland College Park.