Kristina Lutz

Kristina Lutz has a diverse and extensive work experience in the marketing industry. Kristina is currently the EVP of Marketing at GSTV, a position they have held since February 2023. Prior to this, they were an Advisory Board Member and Mentor at the University of Iowa Marketing Institute, starting in August 2021.

In 2020, Kristina served as a Board Member and VP of Membership at the Chicago Interactive Marketing Association (CIMA), where they played a key role in driving the organization's growth strategy and mentoring marketing students at local universities. Kristina was also an Advisory Board Member at Location Sciences, providing guidance on product positioning and messaging.

From 2017 to 2020, Kristina held the position of President, Investment at Starcom, overseeing a $6 billion investment across all media for U.S. clients. Prior to that, they were the EVP of Automotive Business Development & Partnerships at iHeartMedia, responsible for $250 million in annual revenue and leading teams in Detroit, Chicago, and Los Angeles. Kristina also served as the SVP of Connections - Central Region at iHeartMedia, driving revenue and developing partnerships.

Before their time at iHeartMedia, Kristina held various roles at Starcom, including SVP of Activation, where they worked across multiple accounts and gained experience in planning, buying, and pitch work across all media types. Kristina also held the position of SVP and Managing Director at GM Planworks, where they led $1.5 billion in media investment for General Motors and managed teams in New York, Chicago, and Detroit.

Overall, Kristina's work experience showcases their expertise in marketing strategy, partnerships, and team leadership, with a focus on the automotive industry. Kristina has a strong track record of driving revenue growth and building valuable relationships with clients and partners.

Kristina Lutz holds a Bachelor of Business Administration (BBA) degree with High Distinction in Marketing from The University of Iowa Tippie College of Business. Additionally, they have obtained additional certifications in Digital Marketing Strategies from Kellogg Executive Education in March 2021 and in Data-Driven Planning as an Edge Academy Certified professional from The Trade Desk in January 2021.